Esbabbler link unfurl
Rich embeds (title, type icon, preview) when a published resource URL is posted in an esbabbler message.
Why deferred
Plain URLs to /view/[type]/[id] pages already work; unfurling is polish that touches the message pipeline (metadata fetch, embed rendering, cache) for cosmetic gain.
Revisit when
Shared published links are actually circulating in rooms.
Cheaper interim
Plain URL + the page's own OG meta tags (browsers/other platforms unfurl those for free).